高端礼盒热销！“雷岭荔枝”优新品种走进汕头主流商超

Core Viewpoint - The introduction of high-end gift boxes featuring new lychee varieties "Jumeiren" and "Xianjinfeng" in Shantou's mainstream supermarkets aims to enhance consumer recognition and promote the brand "Leiling Lychee" as a premium product [7][9][31]. Group 1: Product Launch and Market Strategy - The "Leiling Lychee" brand has launched a dedicated sales booth in Shantou, showcasing two premium lychee varieties, "Jumeiren" and "Xianjinfeng" [7][8]. - The sales event coincides with the peak season for late-maturing lychee varieties in Guangdong, which is expected to boost consumer awareness of the new products [8][20]. - The booth features high-end packaging, with gift boxes containing 18 pieces of "Jumeiren" and 48 pieces of "Xianjinfeng," appealing to consumers looking for premium gift options [15][16]. Group 2: Brand Development and Quality Assurance - Leiling Town has been actively optimizing lychee varieties through collaborations with universities and enterprises, introducing several new high-quality varieties [19][20]. - The introduction of these premium varieties is expected to create a brand premium effect, enhancing the market image of "Leiling Lychee" as a high-quality and high-end product [21][31]. - The local government emphasizes that Leiling Town is the largest and highest-quality lychee production area in Shantou, which supports the establishment of a premium market image and expands sales opportunities [24][31].