“一节两季”创新破局！上海暑期旅游季以乐高乐园为支点撬动文旅全域消费

Core Insights - Shanghai is innovatively integrating the summer tourism season with the opening of the LEGO Land, showcasing the city's efforts in deepening cultural and tourism integration and promoting cross-border cooperation between international IPs and local festivals [2][5] Group 1: LEGO Land and Tourism Integration - The LEGO Land resort in Shanghai features eight themed areas and over 75 interactive rides and attractions, designed specifically for families with children aged 2 to 12 [4] - The opening of LEGO Land in Jinshan District will leverage local resources to support Shanghai's "North-South Transformation" strategy, with a series of activities planned for the 2025 tourism festival [5] Group 2: Thematic Activities and Events - The Shanghai Tourism Festival introduces a new "one festival, two seasons" model, with a summer tourism season from July 5 to August 31, focusing on family and student audiences [7] - Six thematic weeks will be organized during the summer tourism season, covering various activities such as fashion performances, water leisure, cruise experiences, and cultural tourism [7][8] Group 3: Cultural and Artistic Experiences - The festival will feature a range of cultural IPs and art exhibitions, including the "Dragon Soaring China" exhibition at the Shanghai Museum and the "Candle Dragon Secret Realm" at the China Art Palace, enhancing the cultural consumption landscape [10] - The integration of traditional and modern elements will be highlighted through various events, such as the "Non-Heritage Aesthetics" theme in ancient towns, promoting local cultural heritage [11]