超260万斤！广州市供销社系统联动助“荔”农增收

Core Viewpoint - The Guangzhou Supply and Marketing Cooperative system has successfully facilitated the sale of over 2.6 million pounds of lychee, significantly increasing farmers' income during the peak lychee harvest season [4][12][36]. Group 1: Sales and Marketing Strategies - The cooperative has utilized both online and offline channels to promote lychee sales, including live streaming and direct sales events [5][9][27]. - A special live streaming event was held in collaboration with major companies like Sinopec and China Unicom, attracting nearly 10,000 online viewers [7][8]. - The cooperative has implemented a comprehensive "Protect Lychee" initiative, ensuring freshness from planting to sales through cold chain logistics and direct supply to consumers [14][19][36]. Group 2: Collaboration and Community Engagement - The cooperative has engaged with various organizations, including labor unions, to enhance the sales of lychee, resulting in over 57,000 pounds sold through direct agreements with farmers [22][27]. - Cross-regional collaborations have been established to expand the market for Guangdong lychee, including a partnership with a company in Kashgar to transport 3,000 pounds of lychee [30][31]. Group 3: Innovative Sales Models - The cooperative has developed a multi-faceted sales model that includes live streaming, platform sales, and offline experiences, effectively linking consumers with local farmers [10][9][36]. - In the Conghua District, the cooperative has set up 15 convenient purchasing points to facilitate quick and precise sales connections [16][17].