深圳小风扇 走红东南亚 几素科技去年在海外销量达3000万件，年营收突破10亿元

Core Insights - The article highlights the success of Shenzhen-based Jisu Life's handheld fan, which has gained significant popularity in Southeast Asia, particularly through social media platforms like TikTok [1][2]. Company Overview - Jisu Life, founded by Qian Zhiqiang, has achieved remarkable sales growth since its international expansion in 2020, with projected annual sales of 30 million units and revenue exceeding 1 billion yuan in 2024 [2]. - The company has effectively utilized TikTok Shop, achieving sales of 150 million yuan within two years of entering the platform, dominating the handheld fan category in countries like the Philippines, Thailand, and Vietnam [2]. Market Dynamics - The Southeast Asian e-commerce market has seen explosive growth, increasing from $38 billion in 2019 to $159 billion in 2024, representing a growth rate of over 318% [3]. - Despite the rapid growth, the e-commerce penetration rate in Southeast Asia remains low at 11%, indicating substantial future growth potential [3]. Strategic Insights - Jisu Life initially struggled with a low-price strategy but shifted to a high-quality approach after recognizing the local market's demand for premium products [4]. - The company offers a range of high-end products priced between $20 and $90, leveraging advanced technology and user insights to meet consumer needs [4]. - Jisu Life's products are now prominently displayed alongside premium brands like Apple in retail environments, enhancing brand visibility and consumer perception [4]. Industry Trends - The demand for portable fans in Southeast Asia is driven by the region's tropical climate, making them essential consumer goods [2]. - Other Chinese brands, such as GOOJODOQ, are also experiencing success in the Southeast Asian market, with significant sales figures reported [2].