“胖花桃喜·靓仔给荔”福市集快闪活动来袭 畅通粤川两地农产品流通渠道

Core Viewpoint - The event "Fushi Market" organized by Shen Nong Group and Chengdu Cultural Tourism Group aims to enhance agricultural brand building and facilitate agricultural resource collaboration between Guangdong and Sichuan, responding to the central government's call for rural revitalization and the construction of an agricultural powerhouse [1][2]. Group 1 - The "Fushi Market" event features cultural mascots representing Guangdong and Sichuan, which serve as brand ambassadors for agricultural products and promote regional cultural identity [1]. - The event showcases advanced cold chain transportation technology, ensuring fresh delivery of products like lychees from Guangdong and water peaches from Chengdu to various cities, enhancing the supply chain efficiency [2]. - Shen Nong Group's collaboration with agricultural production bases in the Chengdu region aims to establish a comprehensive supply chain from production to consumption, leveraging its expertise in cold chain logistics and distribution [2]. Group 2 - The event incorporates a hybrid sales model combining online and offline channels, which significantly improves the efficiency of agricultural product distribution and market share [2].