江苏南京：“足”够精彩，“苏超”流量激活消费“能量”

Core Viewpoint - The "Super League" event in Nanjing has significantly boosted local tourism and consumption, integrating cultural and commercial elements to create a vibrant atmosphere for fans and visitors [3][4][10]. Group 1: Event Impact on Local Economy - The match between Nanjing and Suzhou attracted 60,396 spectators, setting a record for attendance in Jiangsu province's city football league [3]. - The "Follow the Event to Tour Nanjing" initiative offers discounts on attractions, accommodations, and dining for fans, driving an influx of visitors [4][10]. - Hotel occupancy rates exceeded 90% during the event, with some hotels reporting a 10% increase compared to the previous weekend [7][8]. Group 2: Consumer Engagement and Activities - Local restaurants and businesses are offering promotions, such as free meals and discounts for fans presenting match tickets, enhancing the overall consumer experience [10][11]. - Popular shopping areas and cultural sites saw increased foot traffic, with many visitors participating in special events and promotions tied to the match [9][11]. - The integration of cultural experiences, such as art exhibitions and themed dining, has attracted diverse visitors, contributing to a lively atmosphere in the city [11][12]. Group 3: Tourism and Cultural Integration - The event has successfully merged sports with local culture, showcasing Nanjing's historical and culinary offerings to a broader audience [4][6]. - Tourist attractions reported a 255% increase in ticket orders on the day of the match, indicating a strong correlation between sporting events and tourism activity [6]. - New experiential offerings, such as themed restaurants and cultural events, have emerged, further enriching the visitor experience in Nanjing [12].