“火热”海南 “清凉”宠客

Core Insights - Hainan Province is launching a summer tourism subsidy program with a total budget of 40 million yuan to attract tourists during the peak season from July 1 to September 30 [3][5] Group 1: Subsidy Program - The "Summer Cool Subsidy" will provide financial support to residents and tourists, covering transportation, accommodation, dining, and entrance fees, with subsidy rates ranging from 15% to 30% [5][6] - Individual users can receive a maximum refund of 3,060 yuan, promoting a "spend less, experience more" approach [5] Group 2: Tourism Activities - Various cultural and tourism activities are being organized across Hainan, including the 2025 Sanya Cultural and Tourism Consumption Season, which features events like beach camping and themed study tours [4] - Specific activities include "Sea Gypsy" experiences in Lingshui, water sports in Wanning, and themed study routes in Baoting, enhancing the diversity of summer tourism offerings [4] Group 3: Marketing and Promotion - Hainan's tourism departments are actively promoting the province in key markets such as Southeast Asia, Northeast Asia, and Europe, enhancing international recognition and appeal [5] - Recent promotional activities include cultural weeks in Singapore and immersive experiences in Madrid, aimed at fostering tourism cooperation and showcasing Hainan's attractions [5] Group 4: Consumer Engagement - Over 40,000 tourists registered for the summer tourism subsidy within the first two days of its launch, indicating strong consumer interest [6] - In addition to the main subsidy, a 20 million yuan dining subsidy and 108 provincial cultural and sports activities will also be initiated to stimulate tourism consumption [6] Group 5: Service Improvement - Hainan is focusing on improving the overall tourism service environment, including the introduction of high-speed train services, accessible tourism facilities, and smart navigation systems [6] - The aim is to create a comprehensive service system that supports the deep integration of culture and tourism [6]