签约金额35亿元！鄂尔多斯鲜牛肉走进粤港澳

Core Insights - The "North Cattle South Transport Fresh Meat into Guangdong" brand launch event for Inner Mongolia's fresh beef industry took place in Shenzhen, resulting in over 10.7 billion yuan in signed contracts [1] - Ordos City, a key area for consumption assistance, signed 3.5 billion yuan in orders, leading the event in contract value [1] Group 1: Sales and Contracts - From March to May this year, Ordos City engaged in multiple sales meetings in Shenzhen, resulting in significant contracts including a 2 billion yuan agreement for 100,000 cattle with Guangdong's Yuehai Foods [3] - The total signed contracts included 10 billion yuan in intent orders for 50,000 cattle with Guangdong Shenglong Cattle Industry Group and 5 billion yuan for other cold chain products [3] - The first batch of over 1,000 live cattle is set to be shipped to Shenzhen, with an initial cold chain shipment valued at 1 million yuan already delivered [3] Group 2: Industry Development and Collaboration - Ordos City has been actively promoting consumption assistance and signed 1.945 billion yuan in agreements in April, leveraging the "North Cattle South Transport" project to enhance collaboration between key cities and production areas [4] - The initiative aims to connect local agricultural products with the high-quality food demands of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting both consumers and local farmers [4] - The collaboration is expected to stabilize sales channels for northern agricultural enterprises, promote standardized development, and enhance local industry through the introduction of advanced processing and logistics practices from the Greater Bay Area [5] Group 3: Strategic Goals and Future Plans - The Ordos City government plans to explore order-based breeding cooperation with Yuehai Foods, encouraging farmers to raise high-quality cattle to promote rural revitalization [5] - The partnership aims to create a full industry chain model from pasture to table, ensuring high-quality and safe meat products for consumers in the Greater Bay Area [5] - The collaboration is designed to establish a beneficial cycle that connects production and sales, ultimately increasing income for farmers and rural collectives [4]