有人实现“0元购”！外卖红包大战卷土重来？

Core Viewpoint - The recent competition among food delivery platforms, particularly Taobao Flash Sale and Meituan, has intensified with significant cash red envelope promotions, leading to record-high order volumes and temporary service outages due to increased traffic [1][5][6]. Group 1: Market Dynamics - Taobao Flash Sale and Meituan have launched substantial cash red envelope campaigns, with discounts such as "20 off 19" and "25 off 15," enticing consumers to place orders [2][5]. - On July 5, Meituan reported over 1.2 billion orders, with more than 1 billion being food delivery orders, indicating a surge in demand [6][8]. - The competition is fueled by the entry of JD.com into the food delivery market, prompting existing players to ramp up their promotional efforts [6][8]. Group 2: Financial Implications - Taobao Flash Sale announced a 500 billion yuan subsidy plan over 12 months, aiming to boost consumer and merchant orders significantly [7][8]. - High promotional spending is expected to lead to increased losses for platforms, with estimates suggesting daily subsidies could exceed 60 million yuan, potentially resulting in over 400 million yuan in losses for Alibaba's food delivery business in the next year [8][9]. - Goldman Sachs predicts that the combined investment from Meituan, JD.com, and Alibaba in this sector could reach 25 billion yuan in the second quarter of 2025, indicating a significant financial commitment to maintain market share [8][9]. Group 3: Regulatory Environment - Regulatory bodies have emphasized the need for fair competition among food delivery platforms, addressing issues related to consumer rights and market order [9]. - Meituan has stated its commitment to avoid "low-price, low-quality" competition while investing in the ecosystem, including rider benefits and merchant support [9].