手机成了新农具！门头沟“京西匠谷”培育数字新农人

Core Viewpoint - The "Jingxi Crafts Valley" new vocational training program in the Mentougou District aims to enhance skills and promote rural revitalization through systematic training in internet marketing and live streaming sales [3][7]. Group 1: Program Overview - The program is part of the Mentougou District Human Resources and Social Security Bureau's initiative to address the skills upgrade bottleneck in urban and rural labor forces, focusing on cultural tourism promotion and homestay services [3][5]. - The first training session attracted 140 participants eager to improve their skills and serve their hometowns, highlighting the demand for new skills in the digital economy [3][5]. Group 2: Training Structure - The training employs an innovative model combining professional training, special competitions, and targeted recruitment, focusing on roles such as live salespersons, video promoters, and lifestyle service experience providers [5][7]. - The program includes expert-led sessions on safety, theoretical knowledge, and practical experience, ensuring the curriculum is relevant and effective [5][7]. Group 3: Recruitment and Outcomes - A specialized recruitment fair was held during the training, offering over 70 job positions in live streaming operations, hosting, and short video planning, attracting nearly 200 job seekers [5][7]. - Participants reported that the training significantly enhanced their employability and confidence in serving their communities, with many expressing the practical utility of the skills learned [5][7]. Group 4: Future Plans - The program will continue to develop a skilled workforce suited to new business models, leveraging the region's rich ecological and cultural tourism resources for economic development [7]. - Upcoming initiatives include a vocational skills competition for internet marketers, with winners receiving national certification and titles such as "Mentougou Star Host" and "Rural Recommendation Officer" [7].