Zhong Guo Zheng Quan Bao·2025-07-06 20:37Core Viewpoint - The real estate market is experiencing further differentiation in sales performance, with certain hot regions, particularly first-tier and some new first-tier cities, maintaining a level of transaction activity [1][4]. Sales Data Disclosure - Poly Developments reported a signed area of 1.5233 million square meters and a signed amount of 29.011 billion yuan in June 2025. For the first half of 2025, the company achieved a signed area of 7.1354 million square meters and a signed amount of 145.171 billion yuan [2]. - Country Garden achieved a sales amount of 2.81 billion yuan and a sales area of 350,000 square meters in June. From January to June, the sales amount was 16.75 billion yuan with a sales area of 2.049 million square meters [2]. - Zhengrong Real Estate reported a cumulative contract sales amount of approximately 402 million yuan and a sales area of about 23,400 square meters in June. For the first half of 2025, the cumulative contract sales amount was approximately 2.365 billion yuan with a sales area of about 142,600 square meters [2]. Market Activity in Hot Regions - In Shenzhen, 5,546 second-hand homes were recorded in June 2025, a month-on-month decrease of 3.2% but a year-on-year increase of 4.5%. The average monthly recorded volume for the first half of 2025 was 5,851 units, indicating a sustained active market driven by policy support and demand release [4]. - The Shenzhen Beike Research Institute anticipates that the market activity in the second half of the year will improve due to continued loose policies and the traditional sales peak season [4]. Industry Analysis - The real estate market is stabilizing amid policy guidance, demand adjustments, and industry transformation. The market is transitioning from "incremental decline" to "quality improvement," with core high-end projects in first-tier cities supporting price increases [5]. - New first-tier and second-tier cities are expected to see price stabilization and recovery as quality housing supply increases, while third and fourth-tier cities may continue to adopt "price for volume" strategies [5]. Policy Support - Cities like Xi'an and Qingdao have recently introduced favorable policies to support the real estate market, including expanding the scope of housing provident fund payment for down payments [6]. - Beijing is working on regulations to better protect consumer rights in the housing rental market, which includes oversight of personal subletting activities [7]. Future Outlook - The year 2025 is viewed as a transitional period for the real estate market, with ongoing adjustments leading to new dynamics. There is potential for further reductions in mortgage rates and possible easing of purchase restrictions in certain cities [7].