盈米基金肖雯： 与客户利益保持一致 帮助客户实现长期回报

Core Viewpoint - Yingmi Fund has won the "Fund Advisory Institution Golden Bull Award" and the "Fund Advisory Excellent Return Golden Bull Award" at the "Third Fund Advisory Golden Bull Award" selection, emphasizing the importance of aligning with client interests and providing long-term support to navigate market cycles [1] Group 1: Investment Advisory Evolution - The buy-side advisory is transitioning from a fund portfolio-following 1.0 model to a client account management 2.0 model, focusing on personalized solutions based on clients' investment goals and risk tolerance [4] - Yingmi Fund's digital service system has significantly improved client investment experiences, with advisory clients showing a much longer average holding period compared to self-directed clients [4] Group 2: Client Education and Behavior Change - The complexity of financial products and market volatility creates a gap in understanding for the general public, which buy-side advisory aims to bridge by providing tailored solutions and enhancing client investment knowledge [2][3] - The goal of client education is to foster healthier investment habits and reduce emotional trading behaviors, ultimately leading to better investment outcomes [2] Group 3: Industry Trends and Future Outlook - The public fund industry is shifting from a focus on scale to prioritizing investor returns, aligning with the core philosophy of fund advisory services [4] - Yingmi Fund reports that over 89% of advisory clients on its platform were profitable as of June 30, 2025, with an average holding period of 690 days, indicating a successful adaptation to long-term investment strategies [4] - The future of fund advisory is expected to see more diverse institutions emerging, exploring various business models and enhancing the advisory ecosystem [5]