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“零点击互联网”崛起:AI搜索革命加速 传统谷歌(GOOGL.US)模式遭挑战
AlphabetAlphabet(US:GOOGL) 智通财经网·2025-07-07 00:09

Group 1 - The core viewpoint of the articles highlights the shift from traditional Google search to AI-driven information retrieval, with numerous startups developing tools to influence how AI models collect and present brand information, marking a new iteration of search engine optimization (SEO) [1][2] - Athena, a startup focused on AI visualization, has gained over 100 clients since its launch with $2.2 million in funding, helping brands understand AI information retrieval logic and optimize their online presence [1] - Profound has raised over $20 million to track how AI chatbots convey brand information, with clients including large enterprises like Chime, reflecting a broader trend in the industry [2] Group 2 - The traditional SEO market is valued at $90 billion, while AI search optimization is still emerging, but demand is expected to accelerate as AI visualization technology becomes more integrated into marketing practices [3] - Marketing professionals are eager to understand the mechanisms by which AI systems influence brand visibility, as the trend towards "zero-click internet" suggests that algorithmic bots may become the primary visitors to websites [2][3] - Scrunch AI has completed $4 million in funding and collaborates with over 25 clients, reporting a 9% increase in registrations through AI channels, indicating the growing impact of AI on marketing strategies [2]