Core Insights - The sports service industry is a crucial part of the sports sector, providing non-material products related to sports through specialized and market-oriented methods [1][3][4] - In 2023, China's sports industry reached a total scale of 3.67 trillion yuan, with the sports service sector accounting for 2.11 trillion yuan, or 57.30% of the total [1][4][7] - The sports service industry is expected to grow significantly, with projections of 2.61 trillion yuan in 2024 (67.02% of the total) and 2.78 trillion yuan in 2025 (68% of the total) [1][7][25] Industry Definition and Business Categories - The sports service industry encompasses a wide range of activities, including fitness and leisure, competition performances, venue services, and intermediary training [3][4] - It aims to meet diverse needs such as health, entertainment, competition, and education [3][4] Current Development Status - The sports service industry has seen rapid growth, with a reported revenue increase of 24.1% year-on-year in the first three quarters of 2024 [7] - The industry is becoming increasingly important within the broader sports sector, reflecting rising consumer spending power [4][7] Industry Chain Structure - The industry chain includes upstream suppliers of sports equipment and venue construction, midstream service providers, and downstream consumers such as event attendees and fitness enthusiasts [9][11] Competitive Landscape - The sports service industry features a diverse competitive landscape with numerous players, including state-owned, private, and foreign enterprises [18] - Key companies include Lisheng Sports, Zhongti Industry, Feifan Lingyue, and Amer Sports, which hold significant market positions [18][20] Development Environment and Policies - National policies promoting sports and fitness have significantly boosted the growth of the sports service industry [15][17] - Recent policies focus on enhancing consumer engagement and supporting high-quality sports events and activities [15][17] Future Development Path - The sports service industry is expected to contribute to high-quality economic development and improved living standards, while also adapting to new market demands and technological advancements [25] - The integration of emerging technologies like AI and virtual reality is anticipated to transform the industry, offering personalized sports products and services [25]