Core Insights - Xiaomi's first SUV, the Xiaomi YU7, achieved a remarkable pre-order milestone, with over 200,000 units reserved within 3 minutes and nearly 290,000 within 1 hour of its launch [1][3] - This achievement sets a new record in the Chinese automotive industry for pre-orders, highlighting Xiaomi's rapid entry into the electric vehicle market [3][5] - The YU7 is positioned as a luxury high-performance SUV, with a price range from 253,500 to 329,900 yuan, and it has three versions available [3][5] Industry Impact - The success of the Xiaomi YU7 has created significant pressure on other new energy vehicle manufacturers, prompting competitors like Leap Motor to acknowledge the challenge posed by Xiaomi's rapid sales [5] - Tesla has responded to the competitive landscape by upgrading its Model 3 and Model Y vehicles and extending purchase subsidy policies [5] - Some competitors have introduced compensation policies for customers who pre-ordered the YU7, indicating a competitive response to Xiaomi's success [5] Company Performance - Xiaomi's entry into the automotive sector was initially met with skepticism, but the company has demonstrated its capability through substantial investment and rapid production scaling [6][8] - The Xiaomi SU7 Ultra has achieved significant performance milestones, including setting records at the Nürburgring, which has helped to counter negative perceptions about the brand's capabilities in the high-performance vehicle segment [8] - The company aims to deliver 130,000 vehicles in 2024, reflecting its ambitious growth targets following the strong demand for the YU7 [7]
3分钟,20万辆
Jing Ji Wang·2025-07-07 01:58