书超”为何热捧“小店经济

Group 1 - The article highlights the growing popularity of traditional crafts, specifically Suzhou's walnut carving, which is recognized as a national intangible cultural heritage [1] - The participation of local artisans in the Jiangsu Book Fair has increased, with over 20 non-heritage small shops showcasing their products, indicating a shift towards cultural consumption [1][2] - The sales performance of these small shops has improved, with products ranging from tens to thousands of yuan, appealing to a broader customer base beyond traditional collectors [1] Group 2 - The Jiangsu Book Fair has expanded its focus from primarily books to a broader cultural consumption model, incorporating various cultural and creative products [2] - The event has successfully created a closed loop of "cultural commerce," enhancing the overall experience for attendees, including interactive activities for children and food options [2] - The fair has attracted a diverse range of exhibitors, with careful selection based on sales performance and feedback from platforms like Xiaohongshu, indicating a strategic approach to enhancing the event's offerings [2] Group 3 - The East China crystal products have gained traction among young consumers, with personalized recommendations becoming a trend, showcasing the intersection of culture and consumer behavior [3] - The integration of traditional crafts like Song brocade into the fair has allowed for the expansion of new customer segments, demonstrating the effectiveness of the platform provided by the book fair [3] - Feedback from exhibitors has led to improvements in the layout of the event, resulting in increased foot traffic and sales, highlighting the importance of adaptability in event management [3]