民航新规落地，头部品牌推动充电宝向“3C合规”迈进

Core Viewpoint - The new regulation from the Civil Aviation Administration, which prohibits boarding with mobile power banks lacking 3C certification, poses challenges for the charging bank industry while pushing for a balance between compliance, safety, and user experience [1][2]. Industry Response - The implementation of the new regulation has led to instances where users encounter functional devices being confiscated due to the absence of 3C certification, highlighting the issue of "compliance misfires" [1]. - Major brands like Ugreen are proactively addressing the situation by launching initiatives such as the "Ugreen Power Bank Trade-in" program, which allows users to exchange non-compliant products for subsidies, demonstrating corporate social responsibility [1][2]. Brand Actions - Ugreen completed the 3C certification for its mobile power banks before the enforcement of the new standards, positioning itself as one of the early adopters in the industry [2]. - The trade-in initiative reflects the brand's commitment to balancing social responsibility, environmental friendliness, and user experience, responding to user expectations for safety and service assurance [2]. Market Implications - The new regulation serves as an opportunity for the market, users, and brands to reassess the necessity and attainability of standardization in the industry [2]. - Leading manufacturers like Ugreen and Xiaomi are fostering a more mature, stable, and trustworthy development path for the industry through practical mechanisms [2]. Future Outlook - The focus on compliance and safety is expected to extend beyond power banks to other consumer electronics, emphasizing the importance of a closed loop around "certification compliance—safety empowerment—product recycling—re-experience" [2]. - The proactive actions taken by brands not only stabilize consumer confidence but also signify the emergence of a healthier industry ecosystem [2].