桃罐头产业将加速实现从“规模扩张”到“价值增长”

Core Viewpoint - The peach canning industry in China is facing dual challenges of "internal and external pressure" and "structural adjustment," but with a complete industrial chain, a large consumer market, and continuous technological upgrades, it can transition from "scale expansion" to "value growth" by focusing on quality and innovation [1][4]. Group 1: Industry Overview - The main raw materials for peach canning in China are yellow peaches and white peaches, with yellow peaches accounting for over 80% of the raw materials [2]. - The major production areas, such as Ding Shan and Ping Yi, have experienced slight reductions in yield due to weather and infrastructure factors, but the overall supply-demand balance remains controllable with a planting area of nearly 500,000 acres and an output of over 800,000 tons [2]. - In 2024, China's canned fruit and vegetable exports reached 2.85 million tons, remaining stable year-on-year, while peach canning exports increased by 13.58% to 173,300 tons, although the export value decreased to $210 million, indicating intense price competition in the international market [2]. Group 2: Market Challenges - The international market presents both risks and opportunities, with major producing countries experiencing "production adjustments and structural competition" [4]. - China's canned peach production is expected to decrease by 4.24% in 2024, totaling approximately 723,000 tons, while traditional retail channels show weak growth, contrasting with significant growth in discount stores and lower-tier markets [4]. - The industry faces challenges from non-professional distributors engaging in low-price dumping of inferior products, leading to a chaotic pricing system and decreased consumer trust, although a market correction is anticipated following recent industry consolidation [4]. Group 3: Strategic Recommendations - To address the dual challenges, the peach canning industry should focus on stabilizing the supply chain, enhancing quality control, rationally managing raw material procurement, and improving raw material consistency and yield [5]. - The industry must revitalize the domestic market by reshaping channel ecosystems and activating diverse consumption scenarios while actively responding to trade barriers and enhancing bargaining power in international markets [5]. - Emphasis should be placed on accelerating digital transformation and sustainable development, promoting digital processing equipment, and innovating packaging materials [5].