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国产片主导、引进片平淡,暑期档票房破26亿元
Di Yi Cai Jing·2025-07-07 05:25

Core Insights - The 2025 summer movie season is showing promising signs with a cumulative box office exceeding 2.6 billion yuan and over 66 million viewers as of July 7 [1] - Despite the influx of major films, no single film has surpassed 400 million yuan in box office revenue so far, indicating a slower market performance compared to previous years [1][4] - The summer box office growth rate is lagging behind last year, with a gap of approximately 400 million yuan [4] Domestic Films - The summer season features a rich supply of domestic films, including the controversial "酱园弄·悬案," which is predicted to earn less than 400 million yuan despite its star-studded cast and significant investment [4][6] - Upcoming films like "长安的荔枝" and "你行!你上!" are generating considerable interest, with the former adapted from a popular novel and the latter directed by renowned filmmaker Jiang Wen [6][9] Historical and Animated Films - Several historical war-themed films are set to release, commemorating the 80th anniversary of the victory in the Anti-Japanese War, including "东极岛" and "731" [7][9] - The animation sector is also robust, with films like "聊斋:兰若寺" and "罗小黑战记2" scheduled for release, indicating a diverse offering for audiences [10] Imported Films - The lineup of imported films for the summer season is notable, but their market performance has been underwhelming, with no Hollywood film surpassing 1 billion yuan in box office since late 2022 [11] - Upcoming releases include "超人" and "神奇4侠:初露锋芒," which are expected to attract attention, although their ability to resonate with the audience remains uncertain [13][14]