共话中国经济新机遇丨专访：期待依托中国市场提升产业规模和竞争力——访马来西亚国际榴莲产业发展联合会秘书长张健豪

Core Viewpoint - Malaysia's durian industry aims to enhance its scale and competitiveness by leveraging the Chinese market, which is one of the largest durian consumption markets globally [1][2] Group 1: Market Opportunities - Since 2011, Malaysia has been exporting frozen durian products to China, and in 2019, it began exporting whole frozen durians [1] - The signing of the plant quarantine protocol for fresh durians in 2024 marks a significant opportunity for Malaysia to export fresh durians to China [1] - Over 70% of Malaysia's durian exports from 2017 to 2023 were sent to China, indicating a strong reliance on this market [1] Group 2: Industry Development - The opening of fresh durian exports to China has led to closer cooperation between Malaysian and Chinese enterprises, enhancing the export supply chain, particularly in cold chain logistics [1] - The implementation of the Regional Comprehensive Economic Partnership (RCEP) has improved trade facilitation, increasing the efficiency of Malaysian durians entering the Chinese market [2] - The logistics efficiency allows a naturally ripened Malaysian Musang King durian to reach Chinese consumers within 36 hours of harvest, a significant improvement from previous years [2] Group 3: Future Prospects - The Malaysian durian industry anticipates benefiting from China's economic growth and expanding consumer market, aiming to enhance its scale and competitiveness [2] - More small and medium-sized enterprises in Malaysia are expected to benefit from the evolving market dynamics, utilizing e-commerce platforms and B2B procurement chains to reach Chinese consumers [2]