PHOTOMI焕新亮相：用OMO重塑影像定制，让生活成为可触摸的作品

Core Insights - The global emotional economy has surpassed $500 billion, with China's cultural and creative customization market growing at a compound annual growth rate of over 15%, leading to the emergence of innovative brands like PHOTOMI, which focuses on personalized image creation and instant services [1] Group 1: Company Overview - PHOTOMI is an innovative brand specializing in personalized image creation and instant services, established in 2023 and headquartered in Shanghai, China [7] - The brand aims to elevate image customization from functional services to emotional expression, aspiring to be a co-creator of users' lifestyle aesthetics [1][7] Group 2: Business Model and Strategy - PHOTOMI's physical stores are designed as "photo art shops," creating a vibrant artistic space that combines functionality and aesthetics, with a focus on a "10-minute service circle" [2] - The company employs an OMO (Online-Merge-Offline) model, integrating a digital service network with over 50 physical locations, allowing users to upload photos, customize products, and enjoy flexible delivery options [3] - PHOTOMI targets the high-frequency demand for ID photos, which exceeds 1 billion annually in China, using standardized shooting, AI retouching, and rapid delivery to establish a customer flow [4] Group 3: Market Positioning and Growth Potential - The brand's unique AI retouching system addresses common pain points in traditional photography services, achieving a daily service capacity three times the industry average [4] - PHOTOMI's strategy includes converting users from ID photo services to emotional consumption scenarios, with 30% of ID photo customers also ordering customized products like photo books and art decorations [4] - The company has initiated a "thousand-store plan," aiming to expand its network to 1,000 locations within five years, reaching 100 million users and continuously optimizing the online-offline integrated experience [5]