Group 1 - The core viewpoint emphasizes the integration of culture and tourism in Deyang, leveraging the unique cultural resources of Sanxingdui to enhance the city's tourism appeal and economic development [7][10] - Deyang aims to construct a "3+N" cultural tourism development model, enhancing its brand as "World Sanxingdui, Tianfu's Backyard" and converting cultural resources into high-quality development advantages [7][10] - The city plans to invest approximately 13 billion yuan in the Sanxingdui Cultural Tourism Development Zone, creating a comprehensive tourism destination that includes cultural experiences, entertainment, and creative industries [11] Group 2 - Sanxingdui Museum is projected to receive 5.9936 million visitors in 2024, generating ticket revenue exceeding 330 million yuan, indicating a significant influx of tourism [10] - The museum's cultural products are expected to achieve nearly 200 million yuan in annual sales, with IP licensing income surpassing 10 million yuan, showcasing the commercial potential of cultural heritage [10] - Deyang's tourism industry is evolving, with themed performances and local businesses rapidly developing in response to the Sanxingdui attraction, indicating a positive ripple effect on the local economy [10][11] Group 3 - Deyang is implementing a strategy to transform from a single museum visit to an immersive cultural tourism destination, addressing the short stays of visitors and enhancing overall tourist experience [11] - The city is actively promoting its tourism brand through events and partnerships, aiming to attract high-quality projects and investments to create a full-chain tourism ecosystem [11][13] - Deyang's unique cultural tourism brand strategy includes a four-dimensional approach focusing on cultural value transformation, regional collaboration, and deep industry integration [13][14]
让“古蜀厚重”叠加“人间烟火”,满足复合型文旅需求 看完三星堆还能干什么? 德阳以全域文旅格局“留客”
Si Chuan Ri Bao·2025-07-07 07:09