甲骨刻商史，酒器藏礼魂：中华酒对话殷墟，守护三千年文脉流淌

Core Viewpoint - The cultural exploration program "Museum Director Takes You to Taste China," co-launched by Zhonghua Liquor and Xinhua News Agency, aims to enhance the dissemination of Chinese civilization through engaging storytelling and historical insights, with the latest episode focusing on the Yin Ruins, a significant archaeological site of the Shang Dynasty [1][3]. Group 1: Program Overview - "Museum Director Takes You to Taste China" is an innovative attempt by Xinhua News Agency's "Chinese Brand" to promote traditional culture, focusing on enhancing the communication power of Chinese civilization [3]. - The program features in-depth dialogues with cultural experts and explores the stories behind cultural relics, reflecting the profound connotations of Chinese civilization, including continuity, innovation, unity, inclusiveness, and peace [3]. Group 2: Yin Ruins Significance - The Yin Ruins are recognized as the first historically documented capital of the Shang Dynasty, confirmed by archaeological findings and oracle bone inscriptions, representing a shared world heritage with outstanding universal value [5]. - The program highlights the meticulous work of archaeologists over the years, revealing the civilization of the "Great Yin" through artifacts and historical narratives [5]. Group 3: Archaeological Discoveries - The underground exhibition area of the Yin Ruins Museum features 23 chariot pits, showcasing the advanced craftsmanship of the Shang Dynasty and providing insights into ancient transportation and societal norms [7]. - As of May 2025, over 150,000 oracle bone inscriptions have been unearthed, marking the earliest mature writing system in China and documenting extensive information about the Shang royal lineage, rituals, wars, and astronomy [7]. Group 4: Cultural Artifacts - The program showcases significant bronze vessels, such as the Simu Xin Ding and the Yachang Niu Zun, which exemplify the pinnacle of Shang Dynasty casting techniques and artistic expression [9]. - The narrative of Fu Hao, a legendary figure from the Shang Dynasty, is reinterpreted, highlighting her military leadership and unique status, challenging traditional views on women's roles in ancient history [9]. Group 5: Liquor Culture Connection - The Shang Dynasty marked a crucial period in the history of liquor production in China, with numerous bronze vessels unearthed from the Yin Ruins underscoring the central role of liquor in rituals and ceremonies [10]. - The Zhonghua Liquor brand, established in 1959, has consistently represented significant cultural moments in China, aiming to preserve and promote traditional culture through its products [12]. Group 6: Cultural Heritage Promotion - Zhonghua Liquor has engaged in various cultural initiatives, including collaborations with major cultural programs, to highlight the richness of Chinese heritage and ensure its continuity [14]. - The program emphasizes the importance of cultural transmission, with the Yin Ruins serving as a testament to the heights of human civilization three thousand years ago, merging historical and contemporary narratives [14][15].