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强强联合!五粮液携手西门子开启数字化建设新篇章
Zhong Jin Zai Xian·2025-07-07 09:00

Core Insights - The collaboration between Wuliangye Group and Siemens marks a significant step towards enhancing the "Digital Wuliangye" initiative, focusing on digital transformation and sustainable practices [1][6]. Group 1: Partnership Development - Wuliangye Group's chairman led a delegation to Siemens' R&D center and headquarters, resulting in a consensus to deepen cooperation [1][6]. - A strategic cooperation agreement was signed between Wuliangye and Siemens (China) to establish a long-term partnership in areas such as digital planning, electrification, automation, and low-carbon solutions [6]. Group 2: Technological Advancements - The delegation explored Siemens' advancements in artificial intelligence, sustainable energy, and cybersecurity, gaining insights into digital twin technology, flexible manufacturing, and AI applications [5][6]. - Both companies discussed the integration of digitalization and low-carbon initiatives to enhance their collaboration and drive industry leadership in automation and digital transformation [6]. Group 3: Cultural and Market Expansion - Wuliangye aims to elevate its global presence through the "He Mei Global Tour," enhancing cultural engagement and marketing strategies to integrate traditional Chinese liquor culture into global consumer experiences [8]. - Future initiatives will focus on deepening industry cooperation, creating immersive consumer experiences, and expanding innovative service scenarios to strengthen the global liquor supply chain [8].