Group 1: Media Sector Insights - The media sector is experiencing strong growth driven by content cycles, technological empowerment, and new consumption trends [1] - AI is significantly enhancing the efficiency of content production from script creation to marketing, leading to cost reduction and innovation [1] - The media sector's performance from January 2 to June 16, 2025, showed high volatility, with a maximum increase of 27.47% and a maximum decrease of 20.68% during the observed period [1] Group 2: Valuation Metrics - As of June 16, 2025, the media sector's PE ratio (excluding negative values, TTM, overall method) is 27.65 times [1] - The gaming sub-sector has a PE ratio of 26.09 times, the publishing sub-sector 18.79 times, the film sub-sector 48.62 times, and the advertising marketing sub-sector 29.76 times [1] Group 3: Market Growth in Related Sectors - The Chinese millet economy market is projected to reach 168.9 billion yuan in 2024, a 40.63% increase from 2023 [2] - The market for the pan-anime and peripheral sectors in China is expected to grow to 597.7 billion yuan in 2024, driven by an increasing audience size [2] - The Chinese trendy toy market is anticipated to reach 76.4 billion yuan in 2024, reflecting a 22% year-on-year growth [3] Group 4: AI Applications in Entertainment - The global AI interactive toy market is projected to grow from $61.25 billion in 2024 to $120.9 billion by 2031 [4] - 64% of leading gaming companies in China are investing in AIGC [4] - The micro-short drama industry in China is expected to experience explosive growth, reaching 50.4 billion yuan in 2024 and exceeding 68 billion yuan in 2025 [4]
华龙证券：谷子经济持续高景气 关注IP潮玩及AI应用落地
智通财经网·2025-07-07 09:02