养牙膏、超市“赶海”、“痛”式毕业，打卡“没用”兴趣展

Core Insights - The article highlights the emergence of diverse and seemingly "useless" interests among users on Xiaohongshu, transitioning the platform from a "lifestyle guide" to a "lifestyle interest community" [1] Group 1: Interest Exhibition - Xiaohongshu hosted its first "Great! It's a Useless Interest Exhibition" in Shanghai, featuring six exhibition areas and over 30 community interests, with more than 50 user-created interest works [1] - By June 2025, the platform is expected to have over 2,500 interest tags [1] Group 2: Cultural Trends - The "pain bag" culture is gaining popularity, with a 30-fold increase in search volume for related terms on Xiaohongshu, and over 70 million exposures for topics related to "pain hats" and "pain graduation gowns" [2] - The term "goods" (谷子) refers to merchandise derived from various media, and the exhibition showcased unique creations like "using goods to make goods" [2] Group 3: Creative Expressions - Users are engaging in various creative activities, such as nurturing unconventional items and documenting their experiences, which reflect a unique emotional expression among contemporary youth [3] - The trend of "collecting small happiness" is evident, with users sharing poetry inspired by nature and engaging in activities like cloud observation and birdwatching, leading to a 19-fold increase in birdwatching searches [4] Group 4: Community and Connection - The act of collecting fruits and sharing them among users fosters community connections, with one user amassing 26,000 followers through her fruit collection journey [5] - Xiaohongshu is witnessing a rise in users creating their own unique writing systems and reviving ancient cultural practices, indicating a growing cultural confidence among young people [5]