“海南鲜品”出海记：热带水果的全球“鲜”行之路

Core Insights - The article highlights the rapid growth and international expansion of Hainan's tropical fruits, particularly lychee, mango, and melon, under the influence of the Hainan Free Trade Port initiative [1][9]. Group 1: Market Performance - In the first five months of this year, Haikou Customs inspected 696 batches of fruits with a total value of 110 million yuan, marking a year-on-year increase of 134.3% and 75.39% respectively [1]. - Hainan's early-maturing lychee has gained a competitive edge in both domestic and international markets, with its price trends serving as a barometer for China's lychee pricing [3][4]. Group 2: Quality and Production - Hainan's unique climate conditions, including long sunlight hours and abundant rainfall, contribute to the superior quality of its tropical fruits, such as the Guifei mango and lychee [3]. - The average yield of lychee in Hainan is over 3,000 pounds per acre, which is approximately 33% higher than that of ordinary orchards, due to advanced agricultural practices [4]. Group 3: Export and Pricing - Hainan lychee has received positive feedback from European and Middle Eastern customers, with retail prices reaching 40 euros per kilogram, significantly exceeding expectations [5]. - The successful export of Sanya wax apple to Canada has established it as a regular export item, with plans to expand into Southeast Asia, the Middle East, and Europe [7]. Group 4: Brand Development - The "Hainan Fresh Products" brand, established in September 2022, is becoming a key vehicle for Hainan's tropical fruits to enter global markets, with various companies collaborating to enhance brand visibility and market reach [9]. - Innovative products, such as mango ice cream developed by Hainan Xi Yuan Agriculture, are being introduced to diversify the product matrix under the "Hainan Fresh Products" brand [9].