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7月15日正式开摘,连州水晶梨邀你甜蜜一夏
Nan Fang Nong Cun Bao·2025-07-07 10:03

Core Viewpoint - The 2025 Lianzhou Crystal Pear Harvest Season will officially begin on July 15, inviting visitors to enjoy a series of activities over a 40-day period, showcasing the unique qualities of Lianzhou Crystal Pears [9][10]. Group 1: Product Overview - Lianzhou Crystal Pears are known for their large size, crisp texture, and sweet flavor, making them a popular choice among fruit enthusiasts [7][8]. - The region of Lianzhou, recognized as the "Hometown of Crystal Pears" in China, has a long history of cultivation, benefiting from suitable altitude, significant temperature differences between day and night, ample sunlight, and fertile soil [24][25]. - The annual production of Lianzhou Crystal Pears exceeds 70,000 tons, with a market value of approximately 1.2 billion yuan [27][28]. Group 2: Marketing and Promotion - The local government and agricultural authorities have actively promoted Lianzhou Crystal Pears in the Greater Bay Area, including launching themed buses in Guangzhou to increase visibility [28][29]. - A series of engaging activities will be held during the harvest season to attract consumers nationwide, enhancing the experience of pear picking and showcasing the fruit's appeal [30][31]. Group 3: Events and Engagement - The harvest season will feature a live-streaming competition where talented hosts will showcase the growth environment and picking process of Lianzhou Crystal Pears, allowing online audiences to interact and learn more about the product [37][45]. - A special live-streaming event will invite popular influencers to promote Lianzhou Crystal Pears, combining agricultural products with influencer marketing to reach a broader audience [46][50]. - A campus ambassador selection event titled "One Bite of Pear, Stress Relief" aims to engage younger demographics by promoting Lianzhou Crystal Pears through creative presentations and activities [53][56].