英格卡购物中心朱洁敏：坚定深耕中国市场 出租率持续高位运行

Core Insights - The collaboration between Ingka Shopping Centers and the Swedish cultural icon "Pippi Longstocking" marks the launch of the "Summer Fun with Pippi" event, highlighting the company's commitment to enhancing consumer experiences in China [1] Group 1: Company Overview - Ingka Shopping Centers, part of the Ingka Group, operates 38 experience centers across 15 global markets, with 10 located in China and a total investment exceeding 27.5 billion yuan [1] - The company entered the Chinese market in 2009 under the brand "Hui Ju," and it remains a key strategic market for Ingka Shopping Centers [1] Group 2: Market Performance - Visitor numbers and tenant sales in Ingka Shopping Centers in China have shown strong growth, with a 14% year-on-year increase in comparable visitor numbers during the recent Dragon Boat Festival holiday [1] - The company has achieved high occupancy rates and excellent customer experience survey results, reinforcing its confidence in continuing to invest in the Chinese market [1] Group 3: Consumer Trends - Current retail trends indicate that consumers are becoming more discerning, valuing cultural, technological, and emotional aspects of products, and seeking meaningful consumption experiences [2] - Cultural consumption is increasingly viewed as a "spiritual necessity," with traditional culture attracting strong consumer interest [2] Group 4: Digital Integration - The in-store retail model, which integrates online pre-purchase with offline fulfillment, has enhanced consumer visit intentions and optimized service through data-driven insights [3] - Ingka Shopping Centers has a membership base of 6.5 million, with 2.9 million being co-branded members with IKEA, contributing to 30% of total sales [3]