Core Insights - The article highlights the integration of sports, culture, and tourism in Chengdu's Pengzhou district, showcasing various high-level events and the concept of "micro-events" to attract visitors and enhance local consumption [1][3][9] Group 1: Event Highlights - The "PONPON Flying Run" event attracted significant attention, with a unique "one ticket" model that simplifies participation in various activities, enhancing visitor experience [3][5] - The first Urban Outdoor Life Season in Pengzhou featured a range of activities including night runs, dining discounts, and free transportation, promoting local businesses and tourism [5][9] Group 2: Economic Impact - The integration of events and local businesses led to a 25% increase in hotel consumption, indicating a positive economic impact from the new tourism strategies [5][11] - The event attracted over 54,000 attendees, resulting in a 17.55% increase in visitor numbers to the Longxing business district, demonstrating the effectiveness of the "micro-business circle" approach [9][11] Group 3: Strategic Development - Pengzhou aims to establish itself as a "sub-center" of Chengdu, focusing on the dual integration of culture and tourism with various industries to create a new consumer destination [13] - The local government is committed to enhancing the competitiveness of Pengzhou through innovative practices in event organization and community engagement [11][13]
文旅向新 成都向北 一场城市“微赛事”撬动消费“大市场”
Xin Lang Cai Jing·2025-07-07 10:52