当文旅热向县乡“下沉”，如何玩转网红流量激活实体经济？

Core Insights - The integration of online and offline live streaming models is emerging as a new trend in the local cultural and tourism sectors, where influencers perform in public venues to generate online tips while driving foot traffic to physical businesses [1][2] - The "live stage" model has shown significant potential in revitalizing county-level tourism, with a projected increase in visitor numbers and revenue in the coming years [2][9] Group 1: Live Streaming Model - The "live stage" model combines online performances with offline events, attracting large audiences both virtually and physically, exemplified by the "Tangshan Bubble Dragon" who performs in a scenic area [1][4] - The model has led to a substantial increase in visitor numbers at the venue, with weekday attendance rising from over 1,000 to 2,000-3,000 and weekend attendance increasing from around 3,000 to 4,000-5,000 [5][6] Group 2: Economic Impact - The county tourism sector is experiencing growth, with an expected average of 5.81 million visitors in 2024, marking a 14.26% year-on-year increase, and a 9.96% rise in total tourism revenue [2] - The collaboration between influencers and local businesses is seen as a new engine for economic development, enhancing both foot traffic and local engagement [2][9] Group 3: Operational Dynamics - The operational model involves significant collaboration between influencers and venue operators, with the latter providing essential support such as waived fees and logistical assistance [5][6] - The success of the model relies on the quality of content and the ability to attract and retain audiences, emphasizing the importance of creativity and local engagement [9][10] Group 4: Replicability and Future Prospects - The "live stage" model has shown potential for replication across different regions, with various adaptations observed, such as community-driven initiatives [8][9] - Local tourism departments are recognizing the value of this model as a sustainable approach to promote regional resources and attract visitors [9][10]