《柯南》回春，这次小学生拯救的是中年危机

Core Viewpoint - The resurgence of the "Detective Conan" IP is attributed to a significant increase in brand collaborations and the success of the latest movie, "Detective Conan: One-eyed Flashback," which has generated substantial box office revenue in Japan and China [1][3][11]. Brand Collaborations - Over 30 brands have collaborated with "Detective Conan" this year, significantly surpassing previous years [1][3]. - The increase in collaborations is seen as a strategic move by various stakeholders in the industry, including Japanese copyright holders and Chinese distributors, to maximize the IP's potential [3][7]. Box Office Performance - The latest film, "Detective Conan: One-eyed Flashback," has grossed 143 billion yen in Japan, ranking it 17th in Japanese box office history [3]. - In China, the film earned 278 million yuan within ten days of release, with projections suggesting it could reach 400 million yuan [3][4]. Market Dynamics - The current landscape reflects a collective effort among Japanese and Chinese companies to revitalize the "Detective Conan" brand amid challenges faced by traditional IPs like Ultraman [11][17]. - The licensing and collaboration strategies are influenced by the complexities of Japanese copyright laws, which require careful navigation by Chinese companies [5][7]. Economic Context - The Japanese manga industry is experiencing financial difficulties, prompting companies like Shogakukan to aggressively license their IPs in China to recover losses [17][20]. - The trend of "谷子经济" (Guziko economy) is emerging, where merchandise and collaborations are seen as a way to boost revenue in a challenging market environment [20][23]. Future Outlook - The success of "Detective Conan" in the current market may set a precedent for other IPs, as companies look to leverage established brands to drive sales and engagement [20][22]. - However, the oversaturation of the market with similar products could lead to diminishing returns if not managed carefully [17][23].