教培巨头跨界卖茶饮，能否成为新增长曲线？

Core Insights - The article discusses the recent entry of the education giant Fenbi into the food and beverage industry, specifically with the launch of a new tea drink store named "Jian Kang Xing Tea Drink" in Chengdu, focusing on health and wellness concepts [1][2][10] - Fenbi aims to position itself in the health sector, with plans to create affordable health products similar to Xiaomi, and has already established a nutrition health business called "Jian Kang Xing" [2][3] Company Developments - Fenbi opened its first "Jian Kang Xing Tea Drink" store in Chengdu, which features a two-story layout with tea drinks on the first floor and wellness services like massage on the second [2] - The tea drink store offers a variety of products, including seven major series with over 30 SKUs, focusing on health-oriented ingredients and pricing ranging from 15 to 30 yuan [3][6] - Fenbi previously launched two oatmeal baking stores in Jinan, emphasizing fresh and healthy products, with prices for baked goods ranging from 9 to 238 yuan [7][9] Industry Trends - The health food and beverage market is experiencing significant interest, with many companies entering the sector, particularly those from the pharmaceutical and health industries [10][11] - The health and wellness food market in China is projected to grow significantly, with total revenue expected to reach 9 trillion yuan by 2024, up from 8 trillion yuan in 2021, and potentially reaching 16 trillion yuan by 2030 [12]