“浣熊厨房”新范式，消除外卖餐饮“隐秘的角落”

Core Insights - Meituan has launched a new initiative called "Raccoon Canteen" in Beijing, aimed at enhancing food safety in the takeout industry by providing real-time monitoring and transparent service [1][2] - The takeout market in China has reached a scale of approximately 1.2 trillion yuan in 2023, accounting for 22.6% of total restaurant revenue, indicating the growing importance of online marketing for profitability [1][2] Group 1: Food Safety and Management - "Raccoon Canteen" emphasizes strict food safety standards and on-site management, with dedicated personnel ensuring compliance with safety regulations [2][3] - The initiative features a "Food Safety Diary" where daily records of inventory, food preparation, and inspections are transparently displayed, enhancing accountability [2][3] Group 2: Industry Collaboration and Innovation - The shared kitchen model allows multiple brands to share operational costs and enables consumers to order from various restaurants with a single delivery fee, promoting collaboration [3][4] - The integration of "Internet + Open Kitchen" aims to establish standardized supervision, compelling food service operators to improve internal management and enhance food safety [3][4] Group 3: Market Trends and Future Outlook - The takeout industry is evolving into a comprehensive ecosystem involving various stakeholders, including food brands and suppliers, necessitating innovative approaches for sustainable growth [4] - The successful implementation of the "Raccoon Canteen" model could elevate food safety standards across the industry, fostering consumer trust and encouraging more merchants to adopt similar practices [3][4]