一半收入靠中国，却把中国人当 “冤大头”，如今门店生意快做不下去

Core Insights - Häagen-Dazs is facing significant challenges in the Chinese market, with declining customer traffic and revenue, leading to speculation about the potential sale of its Chinese operations by parent company General Mills [1][11] - The brand, once perceived as a luxury ice cream option, is struggling to adapt to changing consumer preferences and increased competition from both international and local brands [5][7] Market Performance - Häagen-Dazs experienced a peak revenue of $800 million in China, but has since seen a decline, with customer traffic dropping by double digits [1][5] - The brand's pricing strategy, which was once successful, is now viewed negatively as consumers prioritize value for money, with over 70% willing to spend less than 10 yuan on ice cream [7][9] Competitive Landscape - The ice cream market in China has become saturated, with competitors like Dairy Queen and local brands gaining traction, as well as new entrants like tea beverage shops diverting customers [5][9] - Häagen-Dazs has not kept pace with market trends, failing to innovate flavors and offerings, while competitors have introduced unique flavors that appeal to younger consumers [7][9] Strategic Response - In an attempt to revive sales, Häagen-Dazs is lowering prices and offering promotions, but this risks damaging its premium brand image [11] - The parent company's stock has declined by 15% this year, reflecting investor concerns about the future of its Chinese business [11]