城市24小时 | 不甘“赶晚集”，浙江“出手”了

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]