Ford's Mach-E Woes Fuel EV Sales Slump: Is it Re-Strategizing?

Core Insights - Ford's electric vehicle (EV) sales have significantly declined, with a 31.4% drop in the second quarter, resulting in 16,438 units sold compared to 23,957 units in the same period last year [1][9] - The decline is attributed to a recall of the Mustang Mach-E due to a software glitch and factory shutdowns in preparation for the 2025 model year [2][9] - Ford plans to launch a new lineup of EVs starting at prices below $30,000 in 2027 to refocus on affordability [4][9] Sales Performance - In the second quarter, Ford sold 5,842 F-150 Lightning trucks, a 26% decline from the previous year [3] - Mustang Mach-E sales fell by 19.5% to 10,178 units, while E-Transit sales plummeted 87.7%, with only 418 units sold [3] Competitive Landscape - General Motors (GM) experienced a strong second-quarter sales growth of 111% in EVs, with a market share of 16% [6] - Tesla reported a 14% decline in deliveries, totaling 384,122 vehicles, marking the second consecutive quarter of double-digit declines [7] Financial Metrics - Ford's shares have decreased by approximately 1.9% over the past year, slightly better than the industry's decline of 2.1% [8] - The company trades at a forward price-to-sales ratio of 0.29, below the industry average, and holds a Value Score of A [10]