奇瑞架构大变，成立四大事业部！今年已多次“动刀”

Core Viewpoint - Chery Automobile has undergone a significant internal restructuring, establishing a domestic business group that includes four major divisions: Starway, Aihui, Windcloud, and QQ, aimed at strategic focus and resource integration [1][2]. Group 1: Organizational Changes - The establishment of the domestic business group is a strategic adjustment based on the company's goals and development needs [2]. - The four divisions will focus on different product lines: Starway for high-end vehicles, Aihui for classic products, Windcloud for new energy vehicles, and QQ for small cars [2][3]. - Li Xueyong, the Executive Vice President of Chery, will also serve as the General Manager of the new domestic business group [2]. Group 2: Sales Performance - Chery's best-selling models, the瑞虎8 and 艾瑞泽8, achieved sales of 202,100 units and 145,800 units respectively over the past year, contributing significantly to the company's overall sales [2]. - The艾瑞泽 and 瑞虎 series cover a price range from 50,000 to below 200,000 yuan, indicating a broad market presence [2]. Group 3: Focus on New Energy - The Windcloud division will focus on new energy vehicles, which is crucial for Chery's breakthrough in this sector [3]. - Current sales figures for Windcloud's models range from 5,000 to 6,000 units per month, with the best-selling Windcloud T9 receiving nearly 70,000 orders in a year [3]. - There is a need for improvement in brand marketing for Windcloud to compete with industry leaders like BYD and Geely [3]. Group 4: Strategic Importance of QQ Division - The establishment of the QQ division highlights Chery's strategic emphasis on the A00-level microcar market, with models like QQ Ice Cream and Little Ant maintaining monthly sales of 5,000 to 6,000 units [4]. - There remains a demand for short-range electric vehicles, indicating growth potential in the low-speed electric vehicle sector [4]. Group 5: Ongoing Integration Efforts - Chery's ongoing integration efforts include the independent operation of sub-brands like iCAR and Jietu, which have unique brand identities [5]. - The recent dissolution of the Dazhu Intelligent brand and the formation of the Chery Intelligent Center signify a push towards a more cohesive and efficient smart technology strategy [5]. - The company aims to enhance its intelligent strategy and resource focus through these structural changes [5].