ASB or UMBF: Which Is the Better Value Stock Right Now?

Core Viewpoint - The article compares Associated Banc-Corp (ASB) and UMB Financial (UMBF) to determine which stock is more attractive to value investors [1] Valuation Metrics - ASB has a forward P/E ratio of 10.37, while UMBF has a forward P/E of 11.83 [5] - ASB's PEG ratio is 1.13, compared to UMBF's PEG ratio of 1.29, indicating ASB may offer better value considering expected earnings growth [5] - ASB's P/B ratio is 0.95, while UMBF's P/B ratio is 1.26, suggesting ASB is undervalued relative to its book value [6] Earnings Outlook - ASB is currently experiencing an improving earnings outlook, which enhances its attractiveness in the Zacks Rank model [7] - ASB holds a Zacks Rank of 2 (Buy), while UMBF has a Zacks Rank of 4 (Sell), indicating a more favorable earnings estimate revision for ASB [3]