Taboola to Ramp Up R&D Spend: Can It Drive AI-Led Ad Tech Innovation?

Key Takeaways TBLA increased R&D spending to 8% of revenues in 2024 to drive AI-led product innovation and ad performance. Sustained R&D enables TBLA to improve contextual targeting, ad relevance and user engagement. Investments in generative AI and self-serve tools help TBLA expand offerings and enter new ad tech markets.Taboola.com Ltd. (TBLA) places strong emphasis on research and development (R&D) as a fundamental pillar of its long-term growth and competitiveness. In an ever-evolving digital advertis ...