Jing Ji Ri Bao·2025-07-07 22:20Core Viewpoint - Alibaba Group has announced the merger of Ele.me and Fliggy into its China e-commerce business group, aiming to enhance resource integration and optimize internal operations [2] Group 1: Business Strategy and Integration - The merger reflects Alibaba's emphasis on internal resource integration and optimization, which will improve decision-making efficiency and execution capabilities [2] - Ele.me and Fliggy will maintain a corporate management model, allowing for flexibility and autonomy in business decisions to adapt to different business characteristics and development needs [2] - The integration aims to create a more complete consumer service system, particularly enhancing collaboration between Taobao Flash Purchase and Ele.me in the instant retail sector [2] Group 2: Market Potential and Growth - Since its launch in May, Taobao Flash Purchase has seen daily order volumes exceed 80 million, maintaining a high order fulfillment rate of 97% [2] - The collaboration between Ele.me's instant delivery capabilities and Taobao's e-commerce traffic and brand resources is expected to generate significant synergies, expanding user base and market share for both platforms [3] - Fliggy's integration into the e-commerce group will leverage Taobao's vast user base and operational experience to enhance the sales channels for travel products, enriching the service ecosystem [4]