顺应新趋势 释放农村消费潜力

Core Viewpoint - Consumption is a key driver of economic growth and plays a crucial role in enhancing domestic circulation and meeting the aspirations of the people for a better life. Rural consumption is integral to both macroeconomic development and the well-being of residents [1][2]. Summary by Sections Rural Consumption and Economic Growth - Rural residents' consumption is linked to macroeconomic performance and the welfare of the population. Improvements in rural infrastructure and market conditions have positively impacted rural economic development and consumption [1][2]. - The rural consumption market is expanding and upgrading, but it still faces several constraints that need to be addressed to fully unleash its potential [1][2]. Changes in Consumption Demand - Rural residents' consumption needs encompass daily necessities as well as higher-quality demands in areas like health, education, and entertainment. The establishment of comprehensive logistics services and improved connectivity has facilitated modern consumption in rural areas [2][3]. - The marginal propensity to consume for rural residents is higher than that of urban residents, indicating a significant potential for growth in rural consumption [3]. Trends in Rural Consumption - In 2024, rural retail sales are expected to grow by 4.3%, outpacing urban growth by 0.9%. The share of rural retail in total social retail sales has increased to 13.7% [4]. - Demographic changes, such as aging populations and returning migrant workers, are reshaping rural consumption patterns, leading to a demand for diverse and high-quality products and services [4][5]. Supply Constraints in Rural Markets - There is a notable disparity in the quality and variety of products and services available in rural markets compared to urban areas. This gap limits the ability of rural residents to meet their consumption needs locally [5][6]. - The lack of a robust service infrastructure in areas like healthcare and elder care is a significant barrier to enhancing rural consumption [6]. Strategies for Enhancing Rural Consumption - Increasing rural residents' income is essential for boosting consumption capacity. This involves creating job opportunities and improving social security systems [7][8]. - Developing a comprehensive rural consumption market system is crucial, including enhancing logistics and retail infrastructure to ensure access to quality products and services [8]. - Addressing public service gaps in education, healthcare, and cultural services is necessary to improve the overall quality of life for rural residents [8][9]. - Expanding and enriching consumption scenarios by integrating new industries and promoting healthy consumption practices can help meet the aspirations of rural residents [9].