统一品牌标识、优化用户体验，中原消费金融旗下品牌升级

Core Viewpoint - The upgrade of the brand from "柚卡" to "中原提钱花" by 中原消费金融 is a strategic move to enhance brand recognition and service capability in response to national policies aimed at boosting consumption and promoting high-quality economic development [1][2][3] Group 1: Brand Upgrade - The brand upgrade aims to improve brand influence and recognition while maintaining existing product functionalities, rates, and user rights [1][2] - The new name "中原提钱花" is designed to reduce user memory costs and enhance trust through the backing of the 中原银行 parent brand [2] - The upgrade is expected to optimize product recognition and marketing efficiency, leveraging natural search traffic to lower customer acquisition costs [2] Group 2: Service Model and Target Audience - 中原消费金融 focuses on the financial needs of new citizens and small individual businesses, utilizing an "online + offline" service model [3] - The company has developed a proprietary risk control system, "信鸽," to address credit information gaps and provide financial support to underserved groups [3] - The brand upgrade aligns with national policies promoting financial technology and inclusive services, aiming to enhance the accessibility and fairness of financial services [3] Group 3: Future Outlook - The company plans to leverage its advantages and innovate products and services to support the prosperity of the consumer market and the high-quality development of the real economy [3]