网商银行稳利宝二季报：用户超400万，六成用户复购额更高

Core Insights - The report from Wanzhong Bank's wealth management platform "Wenli Bao" highlights its strong performance in the second quarter of 2025, attracting over 4 million users despite a low interest rate environment [2][4]. Performance Metrics - Wenli Bao's average annualized return reached 2.76% as of the end of June, surpassing the banking wealth management industry average of 2.51% [3]. - During market fluctuations in May, Wenli Bao's main products maintained a 100% positive return rate, outperforming the industry average of 97.9% [3]. - Users holding investments for over three months achieved a 100% positive return, indicating strong portfolio performance [3]. User Engagement - The platform's user base exceeded 4 million, with a significant increase in user trust and repurchase intent [4]. - Data shows that 2 out of every 3 new users made more than two investments, and over 60% of users increased their repurchase amounts compared to their first investment [4]. Market Context - The banking wealth management market reached a total scale of 31.22 trillion yuan by the end of June 2025, reflecting a 5.22% increase since the beginning of the year, as more users view these products as a safe haven amid declining interest rates [5].