杭州文旅暑期推出“演唱会+文旅”大礼包，涵盖景区、酒店、演艺优惠

Core Insights - Hangzhou's cultural tourism is innovating with the "Concert+" model to reshape the consumption ecosystem [1] - The "2025 Follow the Concert Tour Hangzhou" initiative offers a comprehensive travel package linked to concert attendance [1] - The integration of performances, attractions, and accommodations aims to foster new consumption habits and enhance tourism potential [1] Group 1: Concert and Tourism Integration - The "Concert+" initiative allows concert-goers to access a "Cultural Tourism Package" that includes discounts on performances, attractions, and hotels [1] - The package features three core benefits: discounted tickets for selected performances, "buy one get one free" offers for attractions, and accommodation discounts [1] - This initiative follows the launch of the "Concert+Performance" super linkage plan, aiming to create a seamless travel experience [1] Group 2: Economic Impact and Growth - Hangzhou is experiencing a peak in concert events this summer, with 12 large concerts confirmed, including performances by notable artists [2] - As of June 30, 2025, Hangzhou has hosted 52 large concerts this year, attracting over 850,000 attendees and generating ticket revenue exceeding 765 million yuan [2] - The concert economy in Hangzhou ranks third nationally, with a 14-position increase from 2023, and is projected to exceed 85 concerts this year [2]