经济政策一线微观察丨“烟火气”邂逅“草药香”——中医药夜市丰富暑期文旅市场

Core Viewpoint - The integration of traditional Chinese medicine culture with modern night market economy is creating unique experiences for citizens, enhancing cultural tourism during the summer season [1][2]. Group 1: Event Overview - The third "Da Song Traditional Chinese Medicine Culture Market" was held in Kaifeng, allowing citizens to experience various traditional Chinese medicine practices and receive expert medical consultations [1]. - The event aims to promote traditional Chinese medicine culture and enrich the summer cultural tourism market, focusing on "inheritance, experience, and health" [1]. Group 2: Government Initiatives - In January 2023, the State Council issued measures to cultivate new growth points and promote cultural and tourism consumption, emphasizing the development of night economy [1]. - Various regions are exploring diverse night economy formats, including traditional Chinese medicine night markets, to invigorate local economies [1]. Group 3: Regional Developments - Other provinces such as Shandong, Liaoning, and Sichuan have also hosted traditional Chinese medicine night markets, featuring activities like medicinal cuisine preparation and acupuncture workshops to attract younger audiences [1].