北京博物馆季文创月启动 激发“博物馆+”消费活力

Core Viewpoint - The construction of the "Museum City" in Chaoyang District is a significant cultural initiative that integrates museums with urban development, enhancing cultural consumption and international collaboration, while promoting high-quality development in the cultural sector [1][3][15]. Group 1: Museum Infrastructure and Development - Chaoyang District boasts 90 museums, leading the city in quantity, with 44 registered museums and 9 national-level museums, both ranking first in Beijing [3][4]. - The district has implemented supportive policies for non-state-owned museums, investing 30 million yuan, resulting in a doubling of non-state-owned museums since 2020, now accounting for 51% of the total [3][4]. - The district has established a three-tier museum system, including registered museums, quasi-museums, and cultural spaces, promoting a diverse and inclusive museum ecosystem [3][4]. Group 2: Cultural Engagement and Visitor Experience - The museum coverage in Chaoyang is 2.6 museums per 100,000 people, with over 80% of them offering free admission, expecting to receive over 24 million visitors in 2024 [4][5]. - The district has innovated the "Museum+" model, with over 90% of museums offering night openings and commercial exhibitions, and more than 70% developing cultural products [5][15]. - A new visitor guide, "Museum-trip Chaoyang Season," has been launched, featuring four thematic routes to enhance the visitor experience and attract a younger audience [7][8]. Group 3: Cultural and Economic Integration - The "Museum City Construction Alliance" has been established, comprising 56 entities, including museums, cultural enterprises, and educational institutions, to foster collaboration and resource sharing [12][15]. - The district is launching the "Beijing Museum Season" with various activities in commercial areas, integrating cultural experiences with shopping and entertainment to boost cultural consumption [15][16]. - Chaoyang District is offering nearly 80 promotional activities and 200,000 cultural tourism vouchers to attract visitors, enhancing the synergy between culture and tourism [16].