“上海之夏”汇聚时髦消费热点，LABUBU也来了！

Core Viewpoint - Shanghai is launching the 2025 "Shanghai Summer" International Consumption Season to enhance its global appeal as an international consumption center, focusing on attracting inbound tourists during the summer [1] Group 1: Event Overview - The 2025 "Shanghai Summer" season officially started on July 4, 2023, and aims to promote summer inbound consumption through various activities and unique products [1] - Key themes for this year's event include summer vacations, family activities, cultural tourism, and sports events, providing a rich array of experiences for visitors [1] Group 2: LEGO Land Opening - The newly opened LEGO Land in Shanghai is a major attraction, being the largest among the 11 LEGO parks worldwide, and it officially opened on July 5, 2023 [4] - On its opening day, popular rides had wait times exceeding 40 minutes, with the LEGO Big Roller Coaster reaching 105 minutes [4] - The park has seen a fivefold increase in search volume on travel platforms since June, and ticket sales for the opening day sold out quickly [4] Group 3: Visitor Experience Enhancements - LEGO Land is offering promotional activities, including half-price dining for visitors during July and August, and gift packages for children under 12 [4] - The park's location in Jinshan District allows easy access to major cities like Hangzhou and Suzhou, potentially attracting a large number of visitors from a population of around 100 million [4][5] Group 4: Consumer Trends and Economic Impact - The event reflects current consumer trends, with a focus on trendy IP and cultural products, leading to significant economic benefits, such as a 40% increase in foot traffic at the 百联创趣场 shopping center last year [6] - Brands like Pop Mart are participating in the event, launching themed pop-up stores and exclusive exhibitions [6] Group 5: Improvements for International Tourists - The 2025 "Shanghai Summer" has made notable improvements for international tourists, including multilingual services and a city custom card for easier access to transportation and shopping [8] - The scope of the tax refund program has expanded to 1,391 locations, with self-service machines and electronic payment options introduced [8] Group 6: Growth Metrics - Last year's "Shanghai Summer" saw a 42.2% increase in the number of international visitors and a 68.2% rise in foreign card spending [10] - From January to June 2023, Shanghai welcomed 4.248 million inbound tourists, a 38.5% year-on-year increase, and saw an 85% rise in sales of tax-refunded goods [10]