Group 1 - The core point of the article is the intensifying competition among major food delivery platforms, particularly between Meituan and Taobao Flash Purchase, which has led to significant consumer discounts and a surge in order volume [1][9][11] - Starting from July 5, consumers have been receiving large, no-threshold discount coupons, resulting in extremely low prices for food items, with some consumers humorously noting they might "overeat" due to the discounts [1][5] - On July 5, Meituan reported a record-breaking order volume, surpassing 1.2 billion orders for the day, with over 1 billion being food orders, marking a significant increase from the previous year's peak of over 90 million orders [5][11] Group 2 - The surge in orders has led to operational challenges for delivery riders and restaurant staff, with reports of overwhelming order volumes causing some restaurants to temporarily pause operations to manage the influx [6][8] - Taobao Flash Purchase initiated a subsidy plan worth 50 billion yuan to stimulate consumer spending, which is seen as a catalyst for the current competitive landscape in the food delivery market [9][10] - The competition has escalated to a point where major platforms are vying for market share, with Meituan still leading but facing increasing pressure from Taobao Flash Purchase and JD.com, which has also seen significant growth in order volume [11][12]
“零元购”!外卖大战升级,网友:真吃不动了
Jing Ji Wang·2025-07-08 08:31