Zhong Guo Jin Rong Xin Xi Wang·2025-07-08 08:42Group 1 - The core viewpoint of the articles highlights the increasing involvement of internet companies in the Jiangsu City Football League ("Su Super") for brand marketing, indicating a new trend in sports event marketing [1][6] - The sponsorship price for the entire season of "Su Super" has surged to 3 million yuan, reflecting the high demand and competitive landscape for brand placements [1] - Alibaba's brands are engaging in a unique marketing strategy by creatively naming different teams, showcasing a playful and localized approach to brand promotion [2][3] Group 2 - The competition among major instant retail players, including Meituan, JD.com, and Alibaba's delivery services, is intensifying, with each company vying for consumer attention through their association with "Su Super" [4] - Meituan has effectively leveraged its sponsorship of the Yangzhou team to promote local services, resulting in a 40% increase in orders during match days [5] - JD.com has positioned itself as a strategic partner of "Su Super," utilizing its local roots and comprehensive marketing strategies to enhance brand visibility [5] Group 3 - The shift towards a more sustainable "emotional economy" is evident, as brands are moving away from traditional advertising methods to engage consumers on a deeper emotional level [6][7] - The phenomenon of internet users creating content around the event reflects a collective engagement that brands can tap into, transforming their role from mere advertisers to community members [6][7] - The emerging "version 2.0" of the traffic economy emphasizes building a closed loop of "emotion-recognition-consumption," indicating a shift in marketing strategies [7]